New North Partners is an advisory firm specialising in communications and reputation strategy.

Our people

The founders of New North Partners are Graham McWilliam and Robert Fraser, who have a proven track record of developing and delivering communications strategies, managing high-profile reputational issues, and providing counsel at CEO and Board level. Before starting the advisory firm in 2017, they led the corporate affairs and communications function of Sky plc, Europe’s largest media and entertainment company.



Graham McWilliam has twenty-five years of experience in strategy and communications, both as a consultant and in senior in-house roles at Sky and the BBC. He was Sky’s Group Corporate Affairs Director for seven years, overseeing external and internal communications, policy and public affairs and the company’s award-winning brand and social impact initiatives. He has also been Chairman of Team Sky, the professional cycling team, Deputy Head of Sky News and Head of Television Strategy for the BBC.



Robert Fraser has over twenty years of experience in communications, leading major corporate and consumer PR campaigns, crisis response and media engagement, and authoring numerous speeches and publications. He was Sky’s Director of External Communications for five years. Before that, he held a variety of senior roles in corporate communications, having started his career as editor of a trade publication.